The Highlite Scallop boardshorts are the result of Quiksilver’s 50+ year history of making boardshorts. They have everything, feel like nothing and will handle whatever situation you put them in.

• The Highlite Scallop Creative Assets

• Email Assets

• Retail creative examples in comparison to the Original Scallop campaign, a campaign focused on including the current day technology/functionality of the Highlite Scallop for the style/history of the Original Scallop.

For this project I was directly responsible for the below,
-creating photoshoot briefs & scheduling photoshoots for outside studio for flatlay photography.
-designing all creative assets for the Highlite Scallop campaign (in-store prints, windows, social, web, & emails.).
-coming up with a solution to tie two separate campaigns together as a way to reflect heritage with current day style/functionality. (original scallop vs. highlite scallop)