Created in 1971, Quiksilver introduced the scallop hem allowing greater movement while surfing. The scallop shape merged function and style, becoming a timeless iconic boardshort.

• Photoshoot with Andy Nieblas for The Original Scallop

• The Original Scallop Creative Assets

• Email Assets

• Retail creative examples in comparison to the Highlite Scallop campaign, a campaign focused on updating the style/history of the Original Scallop for the technology/functionality in the Highlite Scallop.

For this project I was directly responsible for the below,
-creating photoshoot briefs, scheduling and directing photoshoot needs with pro athlete Andy Nieblas, & outside studio for flatlay photography.
-designing all creative assets for the Original Scallop campaign (in-store prints, windows, social, web, & emails.).
-coming up with a solution to tie two separate campaigns together as a way to reflect heritage with current day style/functionality. (original scallop vs. highlite scallop)